Top 3 Reasons PACE Students Should Join IABC Manitoba

Why are we all here at PACE?

To get an education? To better ourselves? Sure. But let’s be honest, it’s to get that job!

While PACE offers great programs of applied education, the job market is tough, and students need to do all they can to set themselves apart from the competition. I am a student in the PR & Marketing program primarily because my previous degree did not offer me a job opportunity. I’ll admit, that outcome isn’t exactly shocking considering I only have a Bachelor of Arts; however, it was also the result of my lack of preparation for the job market.

So how do you expand your potential after graduation? If you follow my lead, you join a professional association and participate actively during your time as a student. As the title of this post suggests, there is no better association in Winnipeg than the International Association of Business Communicators (IABC).

Source: IABC MB
What the heck is IABC Manitoba? The association is a Manitoba Chapter of the International Association of Business Communicators. As an association, IABC is a resource for professional communication tools and global connections. Members are exposed to the newest communication trends and professional development.

“Whether you want to take your career to the next level, connect with your peers, build your client base or access professional development opportunities, IABC Manitoba is a great place to start and grow.” – IABC MB 

Now, I should probably put it out there that I am a Student Liaison board member for IABC Manitoba. But before you discredit my promotion of IABC, hear me out.

Public Relations students at PACE will automatically gain membership as of January 2017. 

 Let me tell you the top 3 reasons PACE students should join IABC Manitoba:

Source: IABC Iowa









  1. Networking

IABC hosts monthly networking mixers. Manitoba has a relatively small job market, and you know what they say, it’s not what you know – it’s who you know! [Side note: we all know that PACE  Public Relations students will be experts in their respective fields – But a little extra boost never hurt anyone!]

The more exposure you have to professional industry members before graduation, the better. With an IABC membership, you have access not only to the Manitoba membership base but the entire span of global chapters as well.

A Group of PACE students at an IABC mixer. Source: IABC MB Instagram
Members of IABC MB work in a wide array of professional fields, including:

  • Public and media relations
  • Government Relations
  • Advertising
  • Marketing
  • Photography
  • Video Production
  • Human Resources
  • And many more…!

In addition, IABC members are present in a wide variety of Manitoba’s most influential organizations, including:

  • Assiniboine Credit Union
  • Boeing
  • Canadian Blood Services
  • Canola Council of Canada
  • College of Registered Nurses of Manitoba
  • Great-West Life
  • Manitoba Liquor & Lotteries
  • Manitoba Public Insurance
  • Royal Bank of Canada

Source: IABC Ct
Does “networking” sound daunting to you? Yeah… I’ll admit, I don’t love it either. But it is something that you will have to do to truly be successful in your career. Industry professionals are important connections to make while you are a student.

If you haven’t bought into the idea yet, I challenge anyone reading this to google “essential career skills”, or anything along those lines… I guarantee that you will find communication and networking skills on that list. So, let’s all accept that the dreaded “small-talk” is a fact of life; IABC will give you a platform to network in an extremely supportive environment.

Check out the website for upcoming networking events where you can meet the IABC MB executive council in person. The next event, the Holly Jolly Holiday Mixer, will be taking place on December 14. Click HERE to sign up.

Source: IABC MB Events

Source: IABC Iowa
2. Professional Development

The Manitoba chapter of IABC holds monthly professional development events. These events are open for non-members as well, and are an excellent chance to see what IABC can really offer (ahem… more networking!). PD events usually take place downtown over the lunch hour – which is super accessible for Public Relations students. Upcoming events will include coverage of topics such as strategic leadership and best research practices.

In addition to these monthly events, members receive access to the online IABC academy. This platform offers webinars and online workshops to help you stay current on topics that are essential for professional and personal growth.

Source: Financial Post
3. Jobs Postings

What was the point of all this again? Oh yeah – JOBS

Members of IABC get exclusive access to the IABC job centre. There is both a local and an international posting page. As a member you can use these to your advantage and discover your next, or first, career opportunity through IABC MB.

For PR and Communications students, your membership is automatically activated for January 2017. Not in PR? Many events are open for a small fee if you want to attend without a full membership. 

The benefits of an IABC membership are pretty clear. I hope that Public Relations students will take advantage of their access to this professional association. We can all boost our networking skills and propel our careers.

Take the time out of your busy schedule to get involved – it’s worth it, I promise!

Source: IABC
  • Attend IABC networking events
  • Sign up to attend Professional Development events
  • Follow IABC on Social Media:

Check out the IABC website for more information.

Source: IABC MB
Header Image Credit


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